School of Tourism
COURSES OFFERED
Bachelor of Science in Tourism Management
Master of Science in Tourism Management

The Bachelor of Science in Tourism Management prepares students for a successful career in the Tourism industry. The course develops the values, competencies, discipline and spirit of service in the context of our country’s rich multi-cultural heritage and within the framework of a multi-cultural heritage and within the framework of a multi-dimensional culture in the global community as well. Students get hands-on training and exposure in the Tourism Industry from partner companies in the hotel, transportation (land, sea and air) and travel agency/tour operation sectors. The PWU’s BSTM program has also partnerships with the Department of Tourism, Tourism Investment Enterprise Zone Authority, National Commission for Culture and the Arts, National Museum, National Historical Commission of the Philippines and other national government agencies as well as local government units in carrying out its on-the-job training program and, resultantly, in meeting one of its more urgent objectives – to produce immediately employable graduates who are qualified to render professional services to the various sectors of the industry and the visitors, themselves.

As of this date, the PWU’s Master of Science in Tourism Management has the distinction of being the only Higher Educational Institution in the country that is offering a masters degree which is wholly dedicated to the planning, development and management of the Tourism Industry. Other HEIs have their Masters Program diffused with courses on the hospitality sector, thus, defeating the purpose of achieving a higher goal of upgrading the professional knowledge, skills and competencies in the sustainable development of Philippine tourism.

Career Opportunities include the following:

Airline Sector - Flight attendant, Marketing Officer, Sales Manager, Lounge Receptionist/Information Officer, Passenger Service Representative, Ticketing Clerk, Aircraft Log Clerk, Airport Attendant, Flight Information Expeditor

Travel Agency/Tour Operation Sector - Tourist Guide, Travel Manager/Agent, Product Developer, Travel Information Center Supervisor, Tourism Information Assistant, Marketing Officer, Liaison Officer

Hotel Sector - Accounts Executive, Events Planner, Front Office Staff, Sales Representative, Marketing Oficer, Liaison Officer, Researcher and Developer.

Cruise Industry - Cruise Line Director, Documentation Officer/ Supervisor, Chief Steward/Stewardess, Social Director, Booking Supervisor, Events Planner

Government - Planner, Developer, Researcher, Marketing Officer, Project Development Specialist, Liaison Officer, Tourism Attaché, Training Officer

Academe - Lecturer/Faculty, Researcher, Education/Training Administrator Consultancy

HISTORY

The School was launched on the occasion of the celebration of the 87th Anniversary of the Philippine Women’s University. The establishment of the School was in recognition of the role of tourism in the global economy, the continuous growth of international travel by impressive rates despite man-made and natural deterrents and the increasing demand for qualified manpower to satisfactorily service the changing and, often times, discriminating needs of tourists.

The operation of the School started with the offering of the Bachelor of Science in Tourism during the School Year 2006-2007 with the curriculum designed by the University. With the issuance by the Commission of the Memorandum Order No. 30 in June 2006 (otherwise known as CMO 30 series 2006) which mandated the adoption of the standard curriculum provided for in said CMO starting School Year 2007-2008, the School adapted the year-ago curriculum to that which was prescribed in the CMO and renamed the Program as the Bachelor of Science in Tourism Management (BSTM). The new Program was in consonance with Executive Order No. 358 of 2004, institutionalizing a ladderized interface between technical vocational education and training (TVET) and higher education (HEI).

To promote the School and communicate to its public its deep commitment towards cultural and natural protection and preservation, to ensure sustainable development not only of the tourism industry but, more importantly, the economy at large, it established in July 2006 the Helena Z Benitez Global Forum on Sustainable Development. The Forum aims to provide a platform for the advancement of sustainable development and the sharing of ideas and experiences among the industry stakeholders, the academic community, and related sectors

Between September 2006 and July 2008, the School had organized and conducted the following fora:

  • • Ecotorism for Sustainable Development – September 15, 2006
  • • Tourism and Culture: In/Imperfect Harmony – November 24, 2006
  • • The Global Code of Ethics for Tourism – July 27, 2007
  • • 2007 World Tourism Day: Tourism Opens Doors for Women – November 21, 2007
  • • Climate Change and Tourism Responding to the Challenges – July 25, 2008

The above fora were held in cooperation with the Department of Tourism, the Department of Environment and Natural Resources, the National Commission for Culture and the Arts, and the Philippine Tourism Authority via technical and financial assistance.

Additionally, the School has held Annual Tourism Week Activities to celebrate either the World Tourism Day on September 27 of the Year, or the Tourism Week every 3rd Week of September as declared by the President Corazon C. Aquino during her administration.

The first dean was Dr. Evelyn B. Pantig who occupied the position from SY 2006-2007 thru SY 2008-2009. She was the former Undersecretary of Tourism while simultaneously serving the National Government as Chairman of the National Commission for Culture and the Arts. She is a holder of Master of Business Administration from the De La Salle University, a doctorate degree in Business Management from the PWU, and units in PhD in Economics from the University of Sto. Tomas and University of the Philippines. She was also at one time the Chair of CHED’s Technical Panel on Business Management Education (TPBME). She left the University at the close of SY 2008-2009. The School was then taken over by the Dean of the School of Hospitality Management, Dr. Milagros Magsanoc, up to SY 2011-2012 upon her retirement. Dr. Ligaya Braganza then handled the School in SY 2012-2013 in her role as Divisional Dean of the Cluster on Tourism, Hotel and Restaurant and Food Technology until Dr. Pantig came back to the School to resume its deanship.

By virtue of PWU’s having been accorded an autonomous status by CHED in 2008, the School of Tourism was allowed to establish its Graduate School pursuant to the University’s Verticalization Program. The School structured its Masters of Science in Tourism Management (MSTM) Program as early as 2007 and started running it in SY 2009-2010. It produced its first set of graduates in SY 2011-2012, some of whom have since constituted the pool of BSTM faculty, commencing SY 2012-2013.

MESSAGE FROM THE PROGRAM CHAIR

Mark Ian Soriano

The School of Tourism is a relatively “young” program at PWU only applying for accreditation - level 1 for its Bachelor of Science in Tourism Management in SY 2012-2013. We successfully hurdled the preliminary survey of the Philippine Accrediting Association of Schools, College and Universities (PAASCU) and we are working our way towards reaching our goal - an acknowledgment of the School’s worthiness in helping professionalize the development and management of the tourism industry for practitioners from the Philippines and other countries.

We therefore enjoin you to participate in this endeavor to bring your goals and ours to fruition. COME AND JOIN US IN THIS ADVOCACY.

FACULTY

Dr. Pantig, Evelyn B.

Dr. Jorda, Rey

Malay, Ernesto B.

So, Paul L.

 

DR. EVELYN B. PANTIG is an engineer whose working experience has inculcated in her the art of scientific planning, judicious utilization of resources, and precision in the determination of the chemistry of inputs for optimum outputs towards a stimulating management of outputs - all of which have prepared her for a most satisfying career in the tourism industry and in the academic world. Her professional engagement with the Philippine Tourism Authority as one of the pioneers in the government tourism service has brought her international exposure in the global tourism community, having been accorded by the Pacific Area Travel Association with a Merit Award as the first Filipino awardee and the first Filipino Chairman of its Development Authority and of its Education Committee. She served as Undersecretary of Tourism starting with President Corazon C. Aquino’s government until that of President Gloria M. Arroyo, and as Vice Chairman then Chairman of the National Commission for Culture and the Arts in 2003-2005, after which she retired with the highest Career Executive Service Officer Rank - CESO 1. Dr. Pantig is a graduate of Bachelor of Science in Chemical Engineering from the Mapua Institute of Technology. She was a Colombo Plan Scholar in Tourism Planning in Developing Economies at the University of Bradford in England with extension classes in North Wales and Scotland. She also finished her Masters in Business Administration (MBA) at De La Salle University and obtained her doctoral degree in Business Management (DBM) at the Philippine Women’s University.

ERNESTO B. MALAY is a certified public accountant with wide experience in the areas of Tourism planning and product development, Tourism Marketing, Ecotourism, Environmental Conservation, Adventure Travel, Trade and Investment opportunities and general tourism development. He earned his BSBA Management and BSBA Accounting degrees from the University of the East and is currently completing his thesis for his M.S. Tourism Management degree.

DR. REY JORDA is a frequent resource person for the Department of Tourism on Specialized, Community and Eco-tourism Tour Guiding. He lectures on Leisure and Tourism Management and has attended conventions in Malaysia, Indonesia, Germany, Switzerland and Italy as well as in the Philippines. He obtained his AB Philosophy (minor in Mass Communication) from St. Paul Seminary. He completed his Master of Arts major in English Language Teaching and his Doctor of Philosophy major in Educational Management at the Philippine Normal College.

PAUL L. SO is a practitioner in the tourism industry known for his in depth knowledge of the travel industry and his untiring efforts in teaching young and aspiring practitioners. He was one of the founders of an airline employees’ cooperative and has written a book that is considered a bible of Philippine tourist destinations entitled, “Philippine Tourism Destinations.” He obtained his undergraduate degree in Business Administration from the University of the East and is completing his thesis for his M.S. Tourism Management.